DIGITAL SIGNAGE:
Digital Signage is an effective solution based on modern digital technologies, LCD and OLED screens, interactive displays. With their help, you will not only enhance the advertising effect and attractiveness of the products offered, but also optimize the work of your employees by automating some of the processes.
Production. Assembly. Finished screens.
For Retail, FMCG, HoReCa, government and corporations.
The use of LED screens for advertising and information transmission on the streets of large cities is increasing exponentially every year. During the period of oversaturation of the streets with advertising billboards and signs, advertisers are looking for a way to stand out among the variety of offers, to draw as much attention as possible to pedestrian and vehicle traffic on their product. No wonder the demand for dynamic and bright LED screens has soared. The effectiveness of this advertising format is much higher, as shown by numerous studies, and the ease of screen control saves equipment owners from additional costs.
If we are talking about preparing for an important business meeting, a party, dinner at a restaurant, a romantic date,
or health and relaxation procedures, then the time spent is at least doubled!
As a rule, a successful and business woman has very little free time for such nonsense as
scrolling through instagram, watching fashion news and trends on Youtube ,
reading interesting articles about healthy eating or cosmetics, or just
chatting with a friend or mom on Skype or Viber on video communication
The easy-to-use, reliable and fairly inexpensive projection screen Cinema S’OK Framescreen (SCPSFR-186×105) is perfect for watching movies. The screen is easy to assemble and attach to the wall. In most cases, a 16:9 aspect ratio screen is ideal for home theater.
5 Rules for the Success of Digital Signage Systems
Save the meaning of your Digital Signage system
In fact, this approach is just a quick way to bankrupt your business. From an aesthetic and pragmatic point of view, your digital signage network should tell the customer a digital story that is visually consistent. This is extremely important for successful interaction with customers. This is what we mean by keeping the meaning of DS.
Extend the customer’s digital experience beyond the usual location
Don’t limit Digital Signage to your establishment or store, after all, customers need multiple promotional touches in different locations to make a choice. Expand your network beyond the storefront or checkout because when your store closes, access to your digital signage also ends. If you install the system where it will be available at any time of the day, for example, outside the establishment or on the territory of a partner, you will not only improve the user experience, but also increase brand awareness and increase the chances of increasing revenue.
Use social media as part of your advertising strategy
Use modern solutions to keep up with the development of society: display your social media feeds, encourage customers to follow you and share publications with your branded hashtag, place QR codes on screens and much more. Show that you are committed to connecting with your audience!
The interaction of digital advertising with social media builds trust, generates web traffic, and can even increase the number of customers. Social media recommendations between shoppers make sense when it comes to building trust and customer loyalty.
Basic functions of DS
The main functions of the Digital Signage system
1. Demonstration of images one by one or in slideshow format with or without sound
2. Splitting the screen into several parts and broadcasting different types of content
3. Track visitor interactions with smart video analytics
4. Targeted display by time, gender or age of the viewer
5. Constructor for creating content in your personal account
6. Broadcast control on all screens from one office from any device online.
Is Digital Signage the right solution for business?
Questioning will allow you to understand that Digital Signage really works. This effective evaluation method, first of all, should be accessible, unobtrusive and understandable to the client. Such a survey will help you understand whether the content on interactive panels needs to be adjusted and in what direction to move with changes. Concise and clear questions will clarify what else can be improved in Digital Signage content and help make the product more attractive and accessible to the client.
